The burning question: Does tobacco have a future in a healthy world?

Jamie Locke-Jones
Wednesday 27 October 2021

Few dispute the fact that smoking tobacco is linked to lung cancer and other health issues. It takes a few decades but eventually smoking will kill half of its habitual users, estimated globally to be 7.7 million deaths in 20191. In the ideal world, smokers would heed these statistics, but the powerful addictive effect of nicotine ensures that progress towards that goal is frustratingly slow. Indeed, despite a small decline in the rate of smoking, recent global population growth has actually led to a small increase in the total number of smokers.  

Licensed via Lindsay Fox under Creative Commons

What are ECs and HTPs? 

Recognising that quitting smoking is very challenging, and that nicotine itself is not the main toxic substance in cigarettes, devices that simulate the act of smoking have become popular by offering users alternative ways to satisfy their need for nicotine. These devices can deliver adequate amounts of nicotine but emit much lower concentrations of the harmful chemicals created by conventional cigarettes. Two sources of inhalable nicotine other than combustible cigarettes are of interest here:  

E-cigarettes (ECs) contain purified nicotine (with or without flavours and other additives) dissolved in a carrier liquid which is heated and converted into a breathable aerosol (vaping). Such heated liquid devices are now used by 3.6 million people in the UK, mostly ex-smokers2.  

Heated tobacco products (HTPs) do not generally involve liquids; instead, they heat processed tobacco to a temperature sufficient to release nicotine. These products are sometimes termed “Heat not Burn” by the tobacco industry as heating is said not to reach the point of combustion when, it is claimed, most of the highly toxic compounds in tobacco smoke are formed. These are sometimes considered to be a form of vaping. 

Establishing a basis for comparison 

We know from surveys of current smokers that reducing the risks to health is their main motivation for quitting, yet these same surveys invariably reflect considerable confusion on the risks of vaping as an alternative to smoking2. Subsequently, research at the University St Andrews recognised the need to establish a basis for comparing health impacts. Because health risk is normally related to exposure, researchers have focused on the relative exposures to cancer-causing chemicals (carcinogens) from combustible cigarettes, ECs and HTPs.  

Licensed from Lindsay Fox under Creative Commons 

The most accurate approach to assessing the cancer risks of smoking is to count the casualties, that is to compile the clinical symptoms and deaths over the several decades necessary for all the cancer-related health effects to become manifest. Because ECs and HTPs are recent innovations, adopting this approach means waiting a few decades before firming up policies and regulation of these products in the interests of public health. Obviously, waiting that long is not the ideal strategy. Instead, Dr Ed Stephens of the School of Earth and Environmental Sciences looked to find measures of exposure that influence long-term health trajectories.  

Dr Stephens’ work focused on the quantities of carcinogenic chemicals present in the aerosols that smokers and vapers inhale. Other scientists approach the same issue by measuring biomarkers reflecting the user’s biological reactions to exposure to these aerosols, or by observing the effects in similarly exposed cell cultures or animals. There is a broad consensus among these diverse approaches that the reduced exposure to carcinogens from most ECs and HTPs results in reduced indications of cancer risk compared with smoking. 

The global impact 

A research cigarette being smoked by a machine simulator at the University of St Andrews

Proxies of health impact are influencing the global effort to reduce the toll of smoking on public health. The UK Government, through Public Health England, has pioneered a sometimes-controversial policy to promote e-cigarettes as aids in smoking cessation, citing evidence described above among others.  

Philip Morris International, maker of the world’s best-selling cigarette brand, Marlboro, with an annual revenue in 2020 of $76 billion, has developed a novel HTP called iQOS. Other leading tobacco companies have developed, or are in the process of also developing, HTPs of their own. In July 2020, Dr Stephens’ research was used as evidence in the approval of the iQOS as a “modified risk tobacco product” by the Food & Drug Administration (FDA), the body which regulates tobacco products in the US. The FDA stated that the iQOS range was “expected to benefit the health of the [US] population as a whole”. It is important to stress that this does not mean these products are safe, however.  

Does tobacco have a future in a healthy world? The tobacco industry certainly thinks so. They have invested billions of dollars in creating and marketing their novel heated tobacco products. The FDA approval of their HTP products led Philip Morris to release a statement in July 2020 which announced a radical change to the company’s long-term business strategy away from cigarettes, replacing them with smoke-free, non-combustible products. They stated “… we have committed to stop selling cigarettes as soon as possible. Our ambition is to secure a smoke-free future for all3.  

Is a healthier world without tobacco possible?  

The research at St Andrews has shown that exposure to carcinogens from HTPs may be reduced on average by as much as 10-fold, but exposure to 10% of the colossal dangers of smoking is still a considerable risk. Electronic cigarettes do not use tobacco and their aerosols tend to reduce current ER estimates for cancer by 100-fold or more when used at low power settings.  

Dr Stephens states, “alternatives to combustible tobacco are rapidly evolving and, if they can decrease the exposure to harmful chemicals still further while providing users with a nicotine source as satisfying as smoking, the journey to a smoke-free future becomes a realisable ambition. Guidance on this journey will require research into better risk models based on comprehensive data on emitted compounds and their inhalation effects, applied not just to cancer but to all the diseases associated with smoking and vaping. 

The route to a healthier world without smoke and perhaps without tobacco is not without dangers of its own. Possibly the most hazardous is the risk of introducing nicotine to minors, through new products that are enticingly flavoured and attractively marketed. However, regulation and education can help mitigate these dangers, increasing the likelihood that the journey out of the smoke arrives at a much better destination. As we strive towards freedom from tobacco smoke, perhaps we can dare chart further routes to an even healthier world without nicotine.” 


This work contributed to the University of St Andrews’ REF 2021 submission.

The Research Excellence Framework (REF) is a system which assesses research at UK Higher Education Institutions by discipline, based on three elements: outputs, impact and environment. This blogpost is based upon an impact case study that contributed to St Andrews’ outstanding results this REF cycle. Visit REF to view the submitted case study in the UKRI’s impact case study database.

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